merchandising

英 [ˈmɜːtʃəndaɪzɪŋ]

美 [ˈmɜːrtʃəndaɪzɪŋ]

n.  推销; 展销; (根据受欢迎的电影、人物或事件而生产的)衍生产品; 相关产品的销售

现在分词：merchandising　

IELTSBEC经济

Collins.1 / BNC.21682 / COCA.27918

牛津词典

noun

• 推销；展销
  the activity of selling goods, or of trying to sell them, by advertising or displaying them
• （根据受欢迎的电影、人物或事件而生产的）衍生产品；相关产品的销售
  products connected with a popular film/movie, person or event; the process of selling these goods
  1. millions of pounds' worth of Batman merchandising
     价值数百万英镑的《蝙蝠侠》的衍生产品

柯林斯词典

• N-UNCOUNT (与影片、运动队、流行乐队等相关的)附带商品，文化衍生品
  Merchandisingconsists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
  1. We are selling the full range of World Cup merchandising...
     我们出售世界杯的所有纪念商品。
  2. The club says it will make increasing amounts from merchandising.
     俱乐部称会从衍生商品中获得越来越多的利润。
• N-UNCOUNT 推销;商品拓销;销售规划
  Merchandisingis used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
  1. Company executives say revamped merchandising should help Macy's earnings to grow.
     公司主管说销售规划改进后应该能够帮助梅西公司提高收益。

英英释义

noun

• the exchange of goods for an agreed sum of money
  Synonym:sellingmarketing

双语例句

• Core courses include food and fashion merchandising, marketing education, family education, nutrition, and related subjects.
  主要的课程包括食品和时尚学，营销学，家庭学，营养学及相关课程。
• Company executives say revamped merchandising should help Macy's earnings to grow.
  公司主管说销售规划改进后应该能够帮助梅西公司提高收益。
• Guess who retains the merchandising rights.
  猜猜谁得到了市场推销权。
• However, the production of in store merchandising and advertising is a close-knit operation.
  然而，在商店销售的生产和广告是一个紧密的合作。
• The company has bought merchandising rights to the latest Disney film.
  这家公司购买了对最新迪斯尼影片的销售规划权。
• If a car maker stumbles in its choice of merchandising partner, it risks ridicule.
  假如某汽车制造商在选择商品销售合作伙伴时犯了错，就会有遭到嘲笑的危险。
• But more importantly, it provides them with valuable insight that can help them to refine their merchandising strategies.
  但更重要的是，这给零售商们提供了宝贵的洞察力，可以帮助它们完善其营销策略。
• Now, motion pictures are the vehicles for even further commercial activity in the form of advertising and merchandising.
  现在，电影是以广告和营销的方式进一步实现商业活动的一个工具。
• Customers can search catalogs for goods, check status of orders, and personalize content with such online merchandising.
  用户可以搜索的商品目录，检查状态的订单，并与个性化等内容的在线销售。
• Manages the merchandising and replenishment functions of the store to ensure company merchandising standards and plans are achieved.
  做好商品的陈列和补货，以确保公司的陈列标准和计划得以实施。