gimmicks

英 [ˈgɪmɪks]

美 [ˈgɪmɪks]

n.  (为引人注意或诱人购买而搞的)花招，把戏，噱头
gimmick的复数

柯林斯词典

• N-COUNT （引人注意或关注的）噱头，花招
  Agimmickis an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
  1. It is just a public relations gimmick...
     这只不过是一种公关伎俩。
  2. The exhibition is informative, up to date, and mercifully free of gimmicks.
     这个展览既能让人增长见识，又紧跟时代前沿，而且幸运的是没有华而不实的东西。

双语例句

• A perfectly rendered reality TV show atmosphere, reusing all the gimmicks of the genre!
  完全变得现实电视节目氛围，重用所有噱头的体裁！
• They sound more like Mission Impossible and Star Trek gimmicks than weapons.
  它们听上去象是一个不可能的任务和星际旅行中的小机关而不是武器。
• By focusing on your skills rather than gimmicks, you also won't have to worry about offending people who celebrate different holidays.
  将求职重点放在你的技能上而不是耍小聪明上，另外，你也不想冒犯那些庆祝的节日不同的人。
• IT industry is lacking in original ideas: today's science and technology is more about hype, marketing campaigns and gimmicks than before.
  信息技术产业缺乏创新思路：今天的科技比以前更注重大肆宣传、促销活动和噱头。
• By including likely future costs, it moves to a new system of upfront accounting that moves away from the alleged "gimmicks and sleight-of-hand accounting" of the Bush years.
  通过将可能的未来成本涵盖在内，奥巴马的预算草案从所称的布什年代“耍花招、玩诡计的会计方法”转向了“提前会计”的新体系。
• Among the gimmicks in last night's live act were holograms and a revolving stage.
  昨晚现场演出中的新奇玩意包括全息图和旋转舞台。
• However these are just marketing gimmicks that propagate the myth.
  然而这些只是噱头的营销传播的神话。
• The company, insisted its president, was about technological innovation, not gimmicks.
  总裁坚持说，公司是研究技术革新，而不是玩花招。
• But now there's evidence that those colors may be more than just marketing gimmicks.
  但现在有证据表明那些颜色可不只是营销的噱头。
• We don't use gimmicks to sell our products.
  我们销售产品不搞什么噱头。